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Yellow Pages Launches YP and YP Shopwise Apps for Apple Watch


MONTREAL, QUEBEC--(Marketwired - April 24, 2015) -

Note to editors: Four images are included with this press release on Marketwired's website.

The goods, services and deals of your neighbourhood will soon be strapped to your wrist. Yellow Pages, a Canadian digital media and marketing solutions company, announced today that two of its award-winning mobile apps, YP and YP Shopwise are among the first Canadian apps available for Apple Watch.

The YP app, the company's flagship mobile product and a top-rated Canadian app in the App Store, will provide Apple Watch wearers with geo-localized search for services in their neighbourhoods. The app also allows access to 1.5 million Canadian business listings, the ability to favourite business for simplified access, as well as geo-localized gas prices updated in real time, all at a "Glance" on your wrist.

YP Shopwise for Apple Watch, the best friend of any avid shopper or dealhunter, will provide wearers with instant access to geo-localized deals and promotions. It will also showcase a hot deal each day, chosen by the YP Shopwise team of editors, and allow the wearer to favourite deals for later access.

"With mobile being the fastest growing and highest traffic segment of Yellow Pages' digital offering, we're pleased to be bringing two of our most heavily downloaded iOS apps to Apple Watch." said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages. "Being among the first Canadian apps available on Apple Watch is another way in which we continue to deliver simple, pertinent solutions to address the information needs of our consumer audiences and the visibility needs of our small business customers."

The ongoing diversification of digital platforms offered by Yellow Pages provides comprehensive and accessible marketing solutions for the company's small and medium-sized business customer but also continues to accelerate the company's ongoing digital transformation.

The Yellow Pages network of digital properties (online and mobile) sees over 1 million visitors each day. Over 50%, or $440 million, of Yellow Pages' total annual revenues are derived exclusively from digital products and services.

The YP Shopwise and YP app for Apple Watch are now available in English and French from the Apple Watch App Store. Visuals are available at the following links:

All mobile applications from Yellow Pages can be downloaded at

About Yellow Pages

Yellow Pages (TSX:Y) is a Canadian digital media and marketing solutions company that supports local economies by helping neighbourhood businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada's leading local online search properties including,, and YP NextHome. The company also holds the YP, YP Shopwise, RedFlagDeals and Canada411 mobile applications and Yellow Pages(TM) print directories. Yellow Pages is also a leader in national digital advertising through Mediative, a division of Yellow Pages devoted to digital marketing and performance media services for national-scale agencies and customers.

Fiona Story
Director, Public Relations & Corporate Communications

Source: Yellow Pages